Chris Manski  - CEO

Chris Manski is a seasoned frontline manager with more than 15 years of experience, including six years of service in the Australian Army. Over the past 4 years, he has been actively involved in the blockchain industry, aiming to revolutionize the way global charitable aid funding is allocated and distributed.

Chris is devoted to promoting transparency, efficiency, and ensuring a positive impact. He founded Charity Token to achieve these goals and bring renewed trust to the charitable sectors. Through his leadership, he is committed to transforming the process of international charitable giving.


Charity's Competitive Edge: Turning Compassion into Victory!


In the digital age, online fundraising has become a highly competitive arena, with a multitude of campaigns vying for attention. The ease of creating online fundraisers, combined with the growth of social media, has made it challenging to stand out from the crowd. Algorithms that determine online visibility play a crucial role in deciding which campaigns reach potential donors. Donor fatigue, caused by the constant stream of requests, makes it even more difficult, necessitating innovative engagement strategies.

The key to successful online fundraising now lies in the art of storytelling, using multimedia to create an emotional connection. It's also crucial to foster a sense of community and involvement among supporters. Collaborative fundraising, influencer partnerships, creative engagement initiatives, and thoughtful donor appreciation efforts are now essential tactics. Offering incentives such as exclusive content, recognition, or small tokens of gratitude can increase donor loyalty.

As the digital landscape continues to evolve, adaptability and embracing technological advancements remain vital. To make a lasting impact, organisations must navigate this intricate digital ecosystem with authenticity, innovation, and a genuine appreciation for their supporters.


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